03 - 04 October 2016 Amsterdam, Netherlands: Amsterdam Arena

About Amsterdam

With the spectacular reopening of both the Rijksmuseum and the Van Gogh Museum in 2013 all the major museums in Amsterdam are now once again open to the public. Discover modern art at the Stedelijk Museum, sea stories of yesterday and today at the Scheepvaartmuseum (The National Maritime Museum) and the fabulous new building of the EYE Film Museum along the river IJ. The cultural offering is bigger than ever. For more information please visit www.iamsterdam.com.


Canal Cruise
There’s no better way to experience Amsterdam than from the unique perspective of its waterways. Canal offers a wide range of excursions on and around the canals. Featuring personal audio in 19 different languages, the #1 Canal Cruise introduces you to all the highlights in just one hour. Or you could also create your own sightseeing tour on the Hop on-Hop off Canal Bus: the perfect way of getting around town! After a day of sightseeing and shopping, enjoy a deluxe four-course dinner on a special cruise or sit back and relax on a delightful Cocktail Cruise or romantic Candlelight Cruise.

Several locations in Amsterdam, e.g. Central Station & Rijksmuseum


Welcome to the new Rijksmuseum!
After almost 10 years of renovation, restoration and alteration, the Rijksmuseum has reopened its doors for everyone. Never before has a national museum undergone such a complete transformation of both its building and the presentation of its collection. The finest masterpieces and most exciting stories can be found in the Rijksmuseum. 8,000 treasures in 80 rooms tell the story of 800 years of Dutch art and history from the Middle Ages to the present day. A journey through time in 1.5 kilometres.  

Opening hours: daily 9 am – 5 pm
Jan Luijkenstraat 1, 1071 CJ Amsterdam


Van Gogh Museum
2013 did not only mark the Van Gogh Museum’s 40th anniversary but also the 160th anniversary of the birth of Vincent van Gogh. These joyous occasions are celebrated with the major anniversary exhibition Van Gogh at work (until 13 January 2014), which marks the conclusion of seven years’ research into the artist’s methods and provides an exceptionally fine overview of Van Gogh’s multi-faceted oeuvre. It shows how within a decade Van Gogh developed into a unique artist with an impressive body of work. Every Friday night the museum is open till 10 pm, besides visiting the exhibition you will be able to enjoy music or other entertainment while sitting down, having a drink.

Opening hours: daily 9 am – 5 pm (Friday until 10 pm)
Paulus Potterstraat 7, 1071 CX Amsterdam


City of diamonds
If you want to find out all about carats, colours, clarity and cuts and learn some of the history of this Amsterdam craft at the same time, join one of the free guided tours held seven days a week at Gassan Diamonds. Available in 27 languages.

Opening hours: daily 9 am – 5 pm
Nieuwe Uilenburgerstraat 173-175, 1011 LN Amsterdam


Royal Palace
The Royal Palace on Dam square is one of the three palaces in use by the royal family. It is used for state visits, award ceremonies and other official receptions. When the Royal Palace is not used by the family, it is open to the public for most of the year.

Opening hours: daily 11 am – 5 pm
Dam, Amsterdam


Het Scheepvaartmuseum, The National Maritime Museum
The 17th century complex of The National Maritime Museum houses one of the world's biggest collections of nautical art and artefacts. Visitors can experience the sea stories of yesterday and today. There are special exhibits on whaling, the Port of Amsterdam, the Golden Age and more. And the replica of the East Indiaman Amsterdam, docked alongside the quay, is perhaps the museum’s biggest attraction, literally and figuratively.

Opening hours: daily 9 am – 5 pm
Kattenburgerplein 1, 1018 KK Amsterdam


Artis Royal Zoo
Located in the green Plantage neighbourhood, Artis Royal Zoo includes a planetarium, an aquarium and the largest butterfly garden in the Netherlands. See the giraffes galloping amongst the zebras, springboks, oryx and wildebeests. Be amazed by the diversity of animals that share the tropical forest in the renovated Forest House. Every leaf, tree, animal, building and exhibit has its own story to tell.

Opening hours: daily 9 am – 5 pm (1 Apr – 31 Oct until 6 pm, Saturday in Jun/Jul/Aug until sunset)
Plantage Kerklaan 38-40, 1018 CZ Amsterdam


Anne Frank House
Anne Frank and her family spent over two years in hiding in the back of the building at the Prinsengracht. The former hiding place is now a museum. Among the many writings in the collection is the diary of Anne Frank. Avoid the queue by buying tickets online or visit the museum at 9 am or after 6 pm.

Opening hours: daily 9 am – 7 pm (Saturday until 9 pm)
15 Mar – 31 Oct: daily 9 am – 9 pm (Saturday and daily in Jul and Aug until 10 pm)
Prinsengracht 267, 1016 GV Amsterdam


Het Grachtenhuis
In 2010, Amsterdam's 17th century canal ring was officially added to the UNESCO World Heritage List. Museum Het Grachtenhuis (Canal House) is the perfect starting point from which to explore this unique area. Visit the multimedia, interactive exhibition and travel through 400 years of history in 40 minutesAs the museum can only receive a limited number of visitors at a time please make sure to book your tickets in advance. A Chinese audio tour is available.

Opening hours: daily 10 am – 5 pm
Herengracht 386, 1016 CJ Amsterdam


Amsterdam Museum
Amsterdam, a metropolis? Yes, and also small, friendly and unconventional. The capital of the Netherlands. In the Amsterdam Museum you can discover a fascinating overview of the history of Amsterdam through interactive images, sound, movement and special chosen objects in less than an hour. From 15 March till 29 June 2014 the museum also presents the exhibition Van Oostsanen, the unknown Dutch master. Van Oostsanen is the earliest artist in Amsterdam that we know by name. In this first retrospective, the Dutch master’s principal works are brought together in a world premier presented by Amsterdam Museum, Stedelijk Museum Alkmaar and St Lawrence’s church in Alkmaar. Van Oostsanen, the unknown Dutch master provides a unique opportunity to explore his magnificent and diverse oeuvre.

Opening hours: daily 10 am – 5 pm
Kalverstraat 92, 1012 PH Amsterdam


EYE Film Museum
Located on the northern banks of the IJ River, the EYE Film Museum reopened in this stunning new building in 2012. This exciting architectural masterpiece is visible across the water directly behind Amsterdam’s Central Station. The free GVB ferries take you to the other side in just five minutes. The museum is home to an internationally-renowned

collection of films spanning the complete history of cinema, from silent movies to contemporary digital productions. Not just an architecturally exciting film spot, the EYE’s café and restaurant is a beautiful waterside location for relaxing. In summertime, when the weather is nice, few places in the city enjoy more direct sunlight, from morning through till sunset.

Opening hours exhibition: daily 11 am – 6 pm
IJpromenade 1, 1031 KT Amsterdam


Hermitage Amsterdam
The Hermitage Museum on the river Amstel is the Dutch branch of the Hermitage in St. Petersburg, Russia. The museum offers a glimpse into the art collected by the Russian institute, with art ranging from the Stone Age to the 21st century.

Opening hours: daily 10 am – 5 pm
Amstel 51, 1018 EJ Amsterdam


De Nieuwe Kerk
Located across from the Amsterdam Royal Palace on Dam square, this 15th-century church has hosted countless events over the years. In addition to being used for the wedding and investiture of Willem-Alexander, the current King of the Netherlands, it serves as an exhibition space.

Opening hours: daily 10 am – 5 pm
Dam, Amsterdam


Stedelijk Museum
In 2012, the Stedelijk Museum, dedicated to modern and contemporary art and design, reopened following extensive renovations. The museum’s permanent collection is

on display in the beautifully restored historical building, with fixed spots for highlights like the paintings by Malevich, The Beanery by Edward Kienholz and works by Willem de Kooning and Andy Warhol. Half of the ground floor is reserved for the best pieces from

the design collection, to demonstrate the Stedelijk’s importance in the design realm. The new addition by Benthem Crouwel Architekten offers plenty of space for exhibitions. In 2014 highlights include exhibitions about Marlene Dumas and Dutch designer Marcel Wanders.

Opening hours: daily 10 am – 6 pm (Thursday until 10 pm)
Paulus Potterstraat 13, 1071 CX Amsterdam


Museum Het Rembrandthuis
What was Rembrandt's life like? Where did Holland's most renowned artist etch and paint his masterpieces? Where did the most dramatic events of his life take place? Find out at Rembrandt's former house in Amsterdam's Jodenbreestraat, where you can imagine yourself in Rembrandt's day.

Opening hours: daily 10 am – 6 pm
Jodenbreestraat 4, 1011 NK Amsterdam


Science Center NEMO
Right next to Central Station is one of the most impressive feats of modern architecture in Amsterdam: NEMO - a large, green building accommodating the largest science center in the Netherlands. Through various playful and interactive exhibitions and demonstrations, NEMO introduces young and old to a world of science and technology.

Opening hours: daily 10 am – 5 pm (1 Sep – 31 May closed on Monday)
Oosterdok 2, 1011 VX Amsterdam


The Royal Concertgebouw
One of the world’s most famous concert halls is The Royal Concertgebouw, which celebrates its 125th anniversary in 2013. With 700 concerts a year and a varied programme featuring the world’s best musicians, orchestras and conductors, it offers a grand experience in a glamorous atmosphere. Behind-the-scenes tours provide a look into the concert hall’s rich history Concertgebouwplein 10, 1071 LN Amsterdam



Heineken Experience
At the Heineken Experience you will experience Heineken's rich history and the tradition and craft of brewing. Attractions include a mini brewery, tasting bar, 'Stable Walk' and the 4D 'Brew U' experience. A visit to the Heineken Experience takes about 90 minutes, and two drinks are included in the admission price.

Opening hours: daily 11 am – 7.30 pm (Fri-Sun until 8.30 pm)
Stadhouderskade 78, 1072 AE Amsterdam


House of Bols
The House of Bols Cocktail & Genever Experience on Amsterdam’s Museumplein is an unforgettable adventure in the glamorous world of cocktails, liqueurs and genever. Visitors will learn more about Lucas Bols, who founded the world’s oldest distilled spirit brand in Amsterdam in 1575. You’ll also get an introduction to a wide variety of liqueurs and genevers which will be mixed into delicious cocktails at the end of the tour.

Opening hours: daily noon – 6.30 pm (Fri until 10 pm, Sat until 8 pm)
Paulus Potterstraat 14, 1071 CZ Amsterdam


Early birds should make a special trip to the flower auction held at FloraHolland in Aalsmeer. Each day, 19 million flowers and two million plants are sold in an area of almost one million square metres. The earlier you arrive, the more fun you’ll have watching the action unfold. Buyers haggle for the best prices, and the blooms are dispatched all over the globe within hours of being sold. The flowers are sold in a “Dutch auction” – as the clock ticks down, the price of the flowers gets lower!

Opening hours: Mon-Fri 7 am – 11 am (Thu until 9 am)
Legmeerdijk 313, 1431 GB Aalsmeer


Amsterdam Castle Muiderslot
A square castle with a drawbridge, five towers, battlements and loopholes: Amsterdam Castle Muiderslot is a genuine medieval moated castle on the Vecht river. And don't forget: it's the best-known and most-exciting knight's castle in Holland with special tours for kids.

Opening hours: daily 10 am – 5 pm (Sat-Sun from noon, closed Nov-Mar)
Herengracht 1, Muiden


Zaanse Schans
A must see in the Amsterdam Metropolitan Area is the Zaanse Schans with its traditional Dutch wooden houses, windmills and little shops. Here you will experience how workers in the 17th and 18th centuries lived and worked. You’ll get an even better impression if you visit the Zaans Museum too, a museum on the rise of industry.

Opening hours: daily 9 am – 5 pm
Schansend 7, 1509 AW Zaandam


Old Haarlem
Located just 20 minutes from Amsterdam is the city of Haarlem, which is home to the oldest museum in the Netherlands: the Teylers Museum. The city is bursting with cultural highlights such as the Frans Hals Museum, the Grote of St. Bavo church on the Grote Markt and many other attractions.



Smalltown Harbours
Enjoy a stroll through the medieval village of Edam and the traditional fishing village of Volendam, both located on the IJsselmeer. Some people even wear traditional Dutch clothing. During the summer Edam is home to the famous cheese market on Wednesday.



I amsterdam City Card
The I amsterdam City Card is an outstanding way to explore everything the city has to offer. The City Card gives you free entrance to more than 40 world-class museums, a canal cruise and unlimited use of the tram, bus and metro lines operated by GVB Amsterdam. In addition, it provides a 25% discount at popular attractions and a variety of restaurants, plus free giveaways and special monthly offers. The card is available for 24, 48 or 72 hours. For information on ordering the I amsterdam City Card and commission rates please contact the Amsterdam Marketing Servicecenter through servicecenter@iamsterdam.com.



Shop ‘til you drop
With everything from multi-level department stores to one-of-a-kind boutiques, antiques to contemporary Dutch design, Amsterdam inspires even the most cultivated shopper.

The Negen Straatjes (nine little streets) intersect the main canals between the Leidsestraat and the Jordaan district, and are dotted with great restaurants, cafés, art

galleries, jewelers, boutiques and vintage stores. With an exceptional array of styles, trends and prices, this area is truly a shopper’s paradise. Besides the main streets

Kalverstraat and Leidsestraat highlights include the P.C. Hooftstraat with luxury boutiques and designer stores, the exclusive shopping centre Magna Plaza, the Spiegelkwartier district with more than 70 antique shops and galleries and the lively Haarlemmerdijk.


Luxury shopping at de Bijenkorf department store
With an outstanding selection of the best high-end brands, de Bijenkorf is the perfect addition to any Amsterdam city trip. Visit the historic building on Dam square for luxury brands including Louis Vuitton, Hermès, Gucci and Céline. With five floors of fashion and accessories, furniture, homeware, cosmetics, toys and home entertainment, shoppers are sure to find an elegant souvenir from Amsterdam! Open daily until 8 pm with extended opening until 9 pm on Thursdays and Fridays.

Dam 1, 1012 JS Amsterdam


Remarkable new hotels
In 2012 and 2013 a number of impressive new hotels opened in Amsterdam, including the beautiful 5-star Andaz Amsterdam on the Prinsengracht and the 4-star Ramada Apollo Amsterdam Centre with more than 400 rooms. The number of rooms will further increase with more exciting hotel developments. Two of the most remarkable will be the luxurious Waldorf Astoria on the Herengracht and the unique art’otel Amsterdam with a dedicated art gallery opposite Central Station.


World of Ajax Tour
Take a look behind the scenes of the Amsterdam ArenA, home to the Ajax football club. During the World of Ajax Tour, an experienced guide will show you the stadium’s secrets on a one-hour tour.

Address: Arena boulevard 1, 1101 AX Amsterdam Zuidoost


The Amsterdam Dungeon
The Amsterdam Dungeon brings 500 years of dark history to life with 11 shows, 7 actors and 1 terrifying experience! Can you survive the horrific plague during the 80 minute tour? Make sure you don’t get tortured by the executioner Peter Titelmann from the Spanish Inquisition or get lost in the mirror labyrinth! There is also the roller coaster for the really brave visitors.

Opening hours: 11:00-17:00
Address: Rokin 78, 1012 KW Amsterdam


Wooden Shoe Workshop ‘De Zaanse Schans’
Wooden shoes have been worn in Holland for more than a 1000 years and not only are they still being worn today, but over a million pairs are still made and sold each year. A unique collection of clogs is on display in the Clog Museum at the Zaanse Schans, giving additional insight into the historical tradition of this fascinating footwear. Visit the Wooden Shoe Workshop for a free demonstration, try some on, take photos and browse around. What a great way to experience historic Holland!

Opening hours: daily 09:00 – 17:00 (Apr-Sep 08:00 – 18:30)
Address: Kraaienest 4, 1509 AZ, Zaandam